April 20, 2024
Databricks tailors AI data intelligence platform for telecoms 


In another move to strengthen its customer base, Databricks today announced the launch of an industry-specific offering tailored for telecom companies and network service providers. 

Dubbed Data Intelligence Platform for Communications, the offering combines the power of the company’s data lakehouse architecture, generative AI models from MosaicML – acquired less than a year ago – and partner-powered solution accelerators to give communication service providers (CSPs) a quick way to start getting the most out of their datasets and grow their business.

The packaged platform, which is available starting today, adds to the growing number of industry-specific offerings in the market.

Databricks alone has launched a bunch of them and so has its competitor Snowflake. Interestingly, the Ali Ghodsi-led data and AI company claims it’s already gaining traction with the new offering – with several enterprises, including AT&T, reaping significant benefits from it.

What does Databricks Data Intelligence platform bring to the table for telcos?

Databricks initially marketed its core platform as the Data Lakehouse. It provided enterprises a way to bring together structured, semi-structured and unstructured data to build downstream AI/ML applications.

Then, last year, the company acquired MosaicML for $1.3 billion, strengthening its AI play and bringing all the pieces of the puzzle in one place.

This led to the rebranding of Data Lakehouse as the Data Intelligence Platform, combining the power of the lakehouse architecture (an open, unified foundation for all data, governance and collaboration) with an enterprise-ready generative AI-driven data intelligence engine that understands the unique semantics of data. 

Now, when teams use the Databricks platform, they usually have to start from scratch to build downstream applications targeted at various use cases. This takes time and effort and is being addressed (at least for in-demand cases) with pre-packaged industry-specific offerings like the Data Intelligence Platform for Communications.

At a time when customers are demanding improved services, the industry-tailored platform allows telecom companies and network providers to pull all business-relevant information (including unstructured data) from their customers. Then, using this data and a bunch of partner-provided solution accelerators, it gives them a way to jumpstart workflows for some of the most common and high-value use cases.

Some of the accelerators on offer by the company include large language models (LLMs) to build chatbots for customer support, analytical dashboards to increase network reliability and reduce customer churn, geospatial analytics to identify anomalous card transactions and entity resolution dashboards to bring together data from touchpoints for a 360-degree view of customers. Databricks claims is offering these capabilities with multiple partners, including Accenture, Amdocs, Capgemini, Slalom and Tredence. 

Significant customer impact

While the industry-specific platform has just been announced, many telcos are already using Datbricks for business benefits, including T-Mobile and AT&T.

“Databricks empowers CSPs like T-Mobile, which uses the Data Intelligence Platform to more accurately determine construction readiness, ensure timely procurement of cell-site equipment, and identify fraud and waste of network materials; and AT&T, which protects its customers from fraud and increases operational efficiencies, benefiting both customers and the business,” Steve Sobel, global head for communications and media & entertainment business at Databricks, told VentureBeat.

“In addition, Databricks forms the data foundation for Comcast, which activates unified customer experiences across multiple product platforms in real-time,” he added.

Other than this, the company is also offering its platform with tailored solutions for other industries, including manufacturing and retail. This has also been the approach of Snowflake, which offers eight industry-tailored data clouds, including one for telecom.

“At Databricks, we believe that as AI reshapes the world, the leaders in every industry will be those who leverage data and AI deeply to power their organizations. Data Intelligence Platforms will be a cornerstone for these organizations, enabling them to create the next generation of data and AI applications with quality, speed and agility,” Sobel added.

Currently, more than 10,000 organizations worldwide use the Databricks platform, including Comcast, Condé Nast, Grammarly and over 50% of the Fortune 500.

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